Millennial age

Millennials, also known as Generation Y, are those born between 1980 and 2001. Most of the Millennial generation will be aged between 18 and 35, meaning they have come of age and now represent the group with the strongest spending power. This is the first generation to grow up with access to the Internet, computers and smartphones and they are therefore referred to as ‘the first digital natives’.

The use of social media has become a large deciding factor for this generation, with 34% of 18-35 year olds saying they like a brand more when they use social media (compared to 16% of 36+ year olds) (2016)

SOURCE: GLOBALWEBINDEX.